FlyerTalk Forums - View Single Post - Return of Hello Kitty jets: Status?
Thread: Return of Hello Kitty jets: Status?
View Single Post
Old May 25, 2023 | 6:10 am
  #19  
hardworking21
10 Countries Visited
20 Countries Visited
30 Countries Visited
5 Years on Site
 
Join Date: Sep 2016
Posts: 420
Originally Posted by Nanda Chai
I'd probably like Hello Kitty if I was 12 years old. Seriously. What a dumb livery, wasted effort and resources.
No need to rain on people's parade - Hello Kitty is a beloved brand in Taiwan (I still remember the queues for their toys in McDonald's Happy Meals 20+ years ago, as a kid), and I'm sure the partnership brings some brand equity boost and / or indirect revenue for EVA.
hardworking21 is offline  
Reply