Hyatt's marketing people are the WORST. The rebranding of their Gold Passport program was just ridiculous. "Explorist?" "Discoverist?" Who thought that these absurd, non-grammatical creations were a good idea? They could have used real words: Pioneer, Explorer, Globalist (which is an actual word).

And THIS? "Impressions" by "Secrets" by "Hyatt." Gives zero hint as to what it's actually about. I think some marketing majors who skipped most of their college classes and got jobs based on personal connections came up with this crap.