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Old May 18, 2023 | 2:11 pm
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dayone
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Originally Posted by NYC Flyer
Not sure I'd characterize the RC card as "on life support", either. I sense the card was sidelined when Amex secured an exclusive for the most premium Bonvoy product...that could change at some point, conceivably, but there's no indication Chase wants to shut it down.
The Chase Ritz-Carlton Rewards Card is healthy and profitable. Notice that it recently was granted the most generous guest benefit for the new Chase Sapphire Lounges. It operates as a legacy premium Bonvoy product. Amex paid for the exclusive right to market a top-tier product to new cardmembers. Chase retains its right to service "existing" R-C cardmembers. Bonvoy and Amex certainly are aware that Chase is very creatively taking advantage of this loophole through product changes.
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