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Old May 18, 2023 | 9:29 am
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cblaisd
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Taco Bell is suing to cancel two trademarks over the phrase “Taco Tuesday,” which the restaurant argues is a common term and not identified with the brand that owns it and thus no longer a trademark. In 1982, Greg Gregory of Gregory’s Restaurant and Bar in New Jersey got a trademark for “Taco Tuesday” and then the owner of Minnesota restaurant Taco John’s got the copyright in the other 49 states in 1989. Taco John’s has been aggressive in defending their trademark, sending cease and desists around the country for restaurants that dared consecrate Tuesdays with tacos. Taco Bell, with its 15,638 eateries that sell food that occasionally resembles tacos, is hoping to free the phrase up from Taco John’s, which has around 400 locations.

Ananya Bhattacharya, Quartz
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