Originally Posted by
Concerto
I wasn't really planning on redeeming the already accumulated five nights, because I reckon conversion will happen before I can use the free nights. I was thinking to just try and complete the current stamp sequence, of which I have five (and this would give a sixth free night). But if we get the value of already collected stamps (even if there are less than the ten needed for a free night) then I don't need to worry about it.
(Of course, 10 stamps is not equal to a "free" night, but just the value of 10% of the all ten nights. What an incredibly simple and successful format. Naturally, that couldn't last, it was too good to be true: it actually gave the customer something useful).
The “stay ten nights and get one free night” in the chain used to be the standard for some regional hotel loyalty programs within Scandinavia. But that method of rewarding customer loyalty in the region bit the dust years ago, and complexity is increasingly the order of the day to drive up breakage and devaluation in the loyalty program accounts of the consumers Hotels.com’s 10% of the value spent on ten nights was a bit more complex but it has been simply very good to me too. No way that OneKey becomes as consistently good for me as Hotels.com Rewards even with this “simple” “2%” thing.