Originally Posted by LapLap

I genuinely thought that this was going to be the first time I’d use BA for our family visit to see ojiisan in Tokyo. The initial “headline” fare with BA did seem that we might get our 3 August LON-TYO flights for £3,100. And then all the additional luggage costs took it up to about the same price as going with JL.
As you’ve also seen nexusCFX, this year at least, there has been no major difference in prices for Economy flights between BA & JL for those of us who are price conscious and able to avoid last minute decisions.
I really don’t know who BA are marketing this stripped down service to. When you’re a parent taking a child across the world getting fed, toilets that don’t make you heave in disgust, a smidge of room at your feet, the chance to arrange for a wall/window to sandwich a child between so you can relax a bit (and, with an infant, a seat that isn’t so narrow to make breastfeeding into an ordeal) are a baseline. And once the kid is big enough to be charged the adult fares, those memories of which airlines cleared the baseline persist.