Is there a way to not "no show"? In this case I would have had two seats on the flight-a seat my company bought in coach and a seat I bought in first. I've heard of people buying two seats for other purposes but usually next to each other-eg someone wants to fly with their cello in a seat.
On a separate note I'm a little frustrated the app buyup offers don't count as loyalty points. I'd be much more inclined to buy those if they did.