Nordic Choice Hotels is renaming the company as Strawberry, and it is going effective as of May 22 this year. What goes on with the Strawberry hotels’ program — particularly with the ability to redeem those Nordic Choice Club/Strawberry points for Choice hotels in France/Germany/Italy/Turkey/Ireland/the UK/the Czech Republic and the ability to earn NCC/Strawberry points from US Choice hotel stays could well be indicative of what will go on for the ability to use US Choice points for the Scandinavian Clarion/Comfort/Quality/Ascend Collection hotels.

I will be trying to pay close attention to see if they continue to allow for US/Canada Choice hotel stays to be manually credited to the Nordic Choice Club by emailing in the receipts from US/Canada Choice hotel stays.