I'd imagine the problem with these articles are that many of the writers (my assumption) have very little experience in true ultra-luxury travel. i.e. paid on their own dime.
If you're a writer grossing $90k - $120k per year (which is objectively a great/above avg. income), no way you're frequently visiting Laucala, Singita, Aman (the higher priced ones), Cheval Blanc, The Brando, Fregate Island, etc. on your own.
When the company sends you on a free/research trip to a mid tier luxe hotel, and you're then fed the brand's presentations, of course you'd drink the kool-aid and (honestly) write with 100% confidence in what you're being told.
So I get it but also, a bit nuts.
I think I misread the above in my sleep deprived state so my comment is less relevant but I stand by it for many of the articles I read on a day-to-day basis.
But someone can easily say my POV is crap. Fair enough
