If I'm reading this right, it a one-time deal and once you hit $10,000 you get 2,000 EQM and that's it? In other words if you spend $20,000 or even $50,000 between May 1st and November 30th, you still only get 2,000 EQM-only miles?

I didn't get this email, so hard to tell if its targeted. However, the link from above is live BUT it says to register on or after May 1st, so will wait until Monday.

Terms and conditions:Qualified members can earn 2,000 elite qualifying miles that count toward elite status qualification if they make any combination of purchase transactions totaling at least $10,000 (exclusive of any fees, including the annual fee, returns and adjustments) that post to eligible Alaska Airlines Visa consumer and business cards from May 1, 2023 through November 30, 2023. Cash Advances and Balance Transfers are not considered purchases and do not apply for purposes of this offer. If a cardholder has multiple Alaska Airlines Visa consumer and business credit cards accounts linked to one Mileage Plan account, purchases made with those cards can be combined to reach the $10,000 spend requirement. All qualifying purchases made during the month of registration will count towards this promotion (e.g., registration on June 15 and all June purchases will count). Registration begins on May 1, 2023 and ends on June 30, 2023. Allow 8–12 weeks from qualifying for the elite qualifying miles to be posted to your Alaska Airlines Mileage Plan. To qualify for this offer, your credit card account must be open with active charging privileges. Bank of America is not responsible for fulfillment of this elite qualifying miles offer and posting of miles directly to your Alaska Mileage Plan account. Elite qualifying miles will not appear on your credit card statement. Elite-qualifying miles count toward elite status qualification only for calendar year 2024, are non-redeemable and cannot be used toward award travel.