Flying back from AMS last Saturday night, the GAs there were extremely pro-active at removing bags at the BP scanning stage. It was a rammed A321 and as I am always one of the last to board, I always get to see the end of the boarding process and we pushed back pretty much bang on-time. If BA had waited (as previously) until the cabin was full and only then wheeled bags back off the plane / removed the last bags off to the hold at the aircraft door there was no way we would have left on-time.
On a positive note, this is the third BA flight in a row now in the space of 3 weeks that I have witnessed highly pro-active cabin baggage management by the GA staff....and well before the cabin gets full. Maybe, just maybe it is now being enforced consistently by BA. Hallelujah
No doubt they read this forum and take notes.