Join Date: Sep 2002
Location: Between AUS, EWR, and YTO In a little twisty maze of airline seats, all alike.. but I wanna go home with the armadillo
Programs: CO, NW, & UA forum moderator emeritus. Eurobonus Millionaire
Posts: 38,725
From what I understand, CO's view on the subject can be summed up with this phrase:
What have you done for me lately?
They found that unearned status tends not to maintain or increase future loyalty.
I think that perks that don't really cost money (ie not upgrades which arguably do cost money) are a reasonable reward for long-term loyalty, and that they should offer something.