I like it. It grabs the attention in a way that the Comic Relief one didn’t. Something to do with the very quick cutting from one shot to another and the upbeat music. For once BA haven’t just gone for the cheapest option — all that filming on location must have been expensive. It’s also super diverse and showing a more modern / gritty side to Britain as well as some classic landscapes. I’m sure the Daily Mail will call it “woke”.