I'd never have predicted they'd have added a Frontier Unlimited pass column on the booking flow even when logged out.

​​​​​​Props to Frontier, they will get some $1999/year subscribers. Honestly if someone was buying a crazy $529 each way ticket for work, the "FUpass" is an OK value.

Interesting that booking multi pax itineraries are fine, but can't be co-mingled with non unlimited passholders. Detracts from the value of having 50k or 100k status... But, whatever. The extended family and inlaws can have random seats, no carry on, no works bundle etc.