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Thread: Feeble BA mid-haul product v the competition
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Old Apr 5, 2023 | 10:30 pm
  #48  
Door5L
 
Join Date: Sep 2020
Posts: 441
Examples of product differentiation similar to the examples about flying to IST on other carriers.

A direct economy return to Cairo from LHR showing as £852 on BA v £521 on Egyptair. Even the seat pitch on Egyptair is different to the awful BA Neos.

The business class comparison (not shown here) is also worth noting. One airlines offers an “angle flat seat and entertainment” and BA simply advertises “adjacent seat free” - BA is around £500 more expensive.



Last edited by Door5L; Apr 5, 2023 at 10:37 pm
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