BA is an airline that practices discretion and subtely. No need for its premium pax to wave about their status (especially since most people have no idea what J class is or what a special color BP denotes). After all, the truly posh and classy people do not appear so. Simple and understated, but high quality, elegance... want bling bling? Go fly Emirates or someone else... I hear their new F cabin has lots of gold, and chrome nad bling bling.