I dont think there's anything fundamentally wrong with the BA White Company amenity kits, they're just a bit.... boring.
​​​​​​
I remember back to the Body Shop and Molton Brown kits and the products changed regularly, there were different colours and designs to collect and it was actually a bit of fun..... made you want to collect the set or check out new lines in the updated kit..... some products from the Elemis incarnation of amenities are still firm favourites.

White Company has some great scents apart from its spa line which features too heavily in the BA amenities for my liking. It would be nice to see some of these feature in future.

I'd also appreciate their reed diffusers (or even car scent fresheners) feature in Club bathrooms but I suspect BA know as well as I do the tea-leaves amongst us would ensure most of these would probably end up on eBay....

I'm therefor regretfully resigned to accept the pent up aromas of "Eau de Boeing" and Union Coffee are probably going to be BA's signature scent in the Club World toilets for the foreseeable.