In January 2023 I received the email to re-qualify to MVP Gold 75k by flying 20k miles. On January 21st 2023 I hit the 20k miles -mostly by flying AA First Class-. My status switched to Gold 75k almost right away. The week after, when I flew on a transcon flight with Alaska, I received all the MVP Gold 75k benefits -including checking in my 3 bags for free-.

Today, March 8th, my status is MVP Gold. After calling Alaska, I am told that it's because I have "only flown 15,409 Base Miles; the rest were Bonus Miles, which do not count towards this challenge. The 75k status was an error that was corrected in late February when the status was set to MVP Gold. (I) have until April 15th to reach the 20k miles".


Brilliant, transparent communication, Alaska. This was not confusing at all. Great customer experience. I did not receive any notifications of any kind alerting me of the tier demotion or any other conditions.

Edit: I am not entirely sure I should be MVP Gold at this stage? I would expect to be MVP (as per the 2024 qualification requirements), but I never received an invite to the challenge to qualify as MVP Gold member (until end of 2023) for flying 10,000 base miles.