Still all contingent on buying early and no IRROPS. Just get a price break on what would normally be more expensive aisle or window seats to put together a cluster of seats.
Will see how it goes, but they are not promising to hold an airplane for 30 minutes while the GA restacks the cabin to give the last-minute purchaser who is also running late to the gate six across in a great spot in upper coach. Which, I'm afraid, is what many last-minute purchasers running late to the gate are going to expect.