That's a very odd thing to say but you have been consistent for some time, not happy move on. I have and don't regret it one bit. Blew a tonne of avios on flights in intra-Asia and the US so only thing holding me to OW is my impending Silver card.
If the product is not worth it, just try something different, or as I did for many year get the x4 BA flights and then use better OW choices. Better than stewing on it.