FlyerTalk Forums - View Single Post - Alaska Airlines, Richard Branson Clash Over VX Licensing Fees
Old Feb 20, 2023 | 1:50 am
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futuramadramallama
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Originally Posted by notquiteaff
IANAL, but I would be shocked if the license Virgin America / Alaska acquired wasn’t restricted to a very narrow industry. Airline operations.
Originally Posted by sfozrhfco
Not only that but the more they use the license the more they have to pay Virgin. The lawsuit was about the minimum amount due. They would have also had to pay a percentage of their revenue if they continued to fly the Virgin brand.
Okay, they should create an airline-related subsidiary not too unlike McGee (like a catering company that brings the cookies and boxed water) called Virgin America. Because of how superfluous it is to bring 6-12 cookies + a crate of milk-carton-water, the catering truck is actually an old Ford Mondeo. Due to clever accounting, the subsidiary will have negative profit and/or no bookable revenue.
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