Originally Posted by
ntamayo
The agency’s description on that link says it’s a horizon inspired logo, but the rest of the description makes me wanna toss my cookies:
The horizon-inspired logo becomes a dynamic nucleus of the brand, informing a variety of gestures that make connections, highlight information, and encourage movement. Those unique motion components and a carefully crafted sonic identity round out the full scope of a simple yet robust brand that will engage with a huge number of hotels, partners, people, and cultures worldwide.
Wow - what a load of sewage
David