FlyerTalk Forums - View Single Post - Alaska Airlines, Richard Branson Clash Over VX Licensing Fees
Old Feb 17, 2023 | 11:47 am
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notquiteaff
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Originally Posted by mfolf
So... if they lose the appeal, does this mean AS has to use the trademark since they have to pay for it for another decade or can they sell it to, say, Delta?
I don’t think they have to use it. And I doubt they have the right to “sell” it, but the license agreement would presumably dictate what they can do with their license.
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