As long as people keep booking UA, what incentive do they have to improve the inflight food? Sure everyone is griping about it but revenue isn't taking a hit so they can maximize return to shareholders by offering crap food. People need to vote with our wallets...and yet we continue to book UA and eat the meals and complain on FT.

My overall take is that so long as the Polaris lounges provide a solid product, which other than the seats themselves would be the only differentiating factor, UA can probably assess what AA and DL offer and realistically say they have an edge over them. Or spin it as basically "our customers have indicated that they seek to maximize sleep onboard and we offer pre-flight dining options in our lounges and consistent lie-flat seating across our fleet"