Surprised they went so quick, is the domestic market that bad......
I helped a friend get from Bristol to Stornoway for a funeral last week....Logan Air with a stop £1400, BA from LHR then Logan Air £1360.....they're obviously selling seats.
In the end Bristol to Inverness on EZY, car rental and ferry - £500.
I had reason to travel from Lancashire to Norwich last week, trains awful (if not on strike), driving a pain, the Mancheater to Norwich flight was ideal for this kind of cross country journey.
Can't see BA adding much to the domestic market beyond more connections to LHR sadly.