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Thread: Tiny deal.... downgrade of delta drinks selection?
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Old Jan 25, 2023 | 11:23 am
  #36  
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Originally Posted by dcadwell
Random-ish sidebar, but saw the other day that New Belgium re-did the recipe and branding for Fat Tire. Not that I was ever really a fan of it to begin with, but here we are.

https://www.coloradoan.com/story/lif...s/69808151007/
"No longer an Amber Ale, Fat Tire is now lighter and more golden in color, a move that New Belgium presumably hopes will help reverse steep sales declines."

Going after the highly discriminating Coors Lite crowd, no doubt. Also, more dilute and cheaper to make?

Well this worked with New Coke. (Checks notes) Eh, upon further consideration...
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