Originally Posted by
sydtogla
I wish I could believe that about EK, but the fact is their volumes, markets and sheer scale of the organisation means that the most valuable customer base is likely to be SLF and aspirational J/F travellers who watch YouTube videos. The trend has not been to invest in loyal customers but to onboard as many infrequent flyers on to skywards. I wonder how many Skywards accounts of the recently announced 30 million have balances below 10k (i.e good for a cuddly toy in the EK shop in T3).
That's a cracking insight, and one that leaves my old brain standing. Of course. Thanks for the new perspective. It's a hell of a gamble though. Is this a long term source of income? Or will Emirates become club 18-30?