Originally Posted by
Dirty_Idea
Interesting. As I mentioned earlier, loyalty programs are an investment. Extra capacity, lounge space, overheads, etc. I think few countries embrace the whole coupons on everything approach that the US does, so that might be why the points cards didn't work as well. But given we have flybuys and all, that might not be entirely the reason. Australia will also often prefer the local version of things. So while racking up Qantas points seems reasonable, doing so with Emirates might seem less so. But I can't help but feel that somehow the rewards availability also contributes. Perhaps the status aspects of the program appeal, but miles don't for that reason. But yeah, I noticed the Emirates Citi card had gone. I used to use that to book my Emirates flights. Having the card was a good reason to use Emirates and vice versa. Given that I now cannot actually use any miles I earned that would indeed seem like a poor value proposition.
You make a lot of sweeping generalisations that are factually incorrect.
Qantas Loyalty is incredibly successful. There are 13.6 million Qantas Frequent Flyers in a population of 25 million. QFF generates vast sums of income from selling consumer data.
The Emirates Citi card was cancelled because Citi effectively starting pulling out of the Australian market starting in 2021.
There is award availability with EK, but it is hard to find. No more so than QF, BA, EY or QR in or out of Australia.