Originally Posted by
Dirty_Idea
Surely there must be something in consumer rights that demands a company give you the ability to redeem miles collected? This feels deceptive, like a fairground attraction that gives you tickets for winning then tells you they're not exchangeable for prizes.
There are a fair few rewards available with EK, but award tickets ex and to AU are essentially not being offered, although you may find some in 11 months time in Y. This is part of the reason why you cant apply for EK branded cards anymore - low uptake as many didnt see it as a good value proposition for the average AU traveller.
That said, you do make a point. Airlines don't disclose how they incorporate FF miles in their annual return. Some register them as a liability, others do not. EK have just devalued their miles by increasing the amount required for redemption which is a sign that they are trying to offload the liability in their accounts. It's a tricky time for airlines in and out of AU because loads are exceptionally high but profitability has taken a hit with the increase in costs.