Originally Posted by
FlyerJ
It's going to be interesting to see how this all plays out. My hunch is that buyers of package holidays probably aren't all that brand sensitive (or even brand aware) -- but rather buy on price and availability.
Pretty bang on and would only add that package holidayers buy on price, availability but also convenient non-stop routes; many for example likely opted for non-stop Cuba flights on Sunwing versus connecting in YYZ or YYC on WJ Vac. and other tour companies only to be stranded by Sunwing.