Originally Posted by Koen dc

I've stayed at the 1 hotel South beach with my family. It was an unpleasant experience. The look and feel is certainly 5*. Check-in was a standard process. The rooms are beautiful, but noisy (we had to change rooms 3 times but I must admit that I'm really sensible to noise). It was difficult to find a place near the pool. Service was slow almost everywhere in the hotel.The staff is cold and almost robotic. The food was good, but you need patience. It has no charisma and lacks character. The amenities are pretty, but overall it lacks character and personality.
I think that this could be considered luxury, but imho there are plenty of better options.