Originally Posted by
chrisny2
I know that was sarcasm...
But really, $5.95 + interchange fee revenue + breakage for 768 (or 255) miles doesn't seem like that bad of a deal for them. I wonder if it was a huge bookkeeping hassle/cost. (That said, the percentage off promos that made them moneymakers for us were surprising, but I would have expected those to end and not the miles earning.)
Right, at 1x miles with no discount, it is a winner for them for sure (albeit a lot less exciting for us). At 3x miles and 10% off, they are losing money hand over fist (duh). To me the obvious solution is to roll back the mileage bonus and discount to something that still works for them, rather than kill the program entirely.
I am aligned with the theory posited above that some rogue manager jacked up the discount and mileage to make his sales numbers look good. Then somebody above him/her found out what it was costing them and decided to just axe it.