Originally Posted by
LCY8737
It's probably a matter of travel frequency. Many people for whom this is a rare event are trying to "enjoy" and "maximize" the experience. If you commute weekly, sleep is more important. Looks like there are more people out to enjoy than commuting, so I guess BA had to adjust to what the majority of passengers prefer.
Isn't it part of the great privilege of flying business / first that you get to have your choice of the two? Sleep if you're tired. Eat and drink if you're awake and peckish? Just as you would in your own home.