So I finally got to use the tag...well at least program it. Given that it uses NFC energy...location placement of the phone is quite important for how the contrast finally ends up being. My first two attempts were pretty lackluster, but finally found the right spot and the tag is clear as day. Getting it off the bag...well thats quite an adventure. I'm still trying to figure out what problem AS is solving with this other than.. "Shiny New Toy".