That's why I said I'm not so familiar with commercial TV these days, BUT I still watch sports from time to time, including nationally broadcast contests. Subway, McDs, TB, Pizza Hut, etc always seem to be focused on some sort of deal. Yes, I realize there is often some sort of "prices may vary" disclaimer in tiny print at the end of these ads, but wouldn't you feel like a dufus if you had to tell customers that your location doesn't participate in that? I mean, you might as well terminate your franchise agreement if it comes to that because non-participation means that you're not deriving full value from one of the largest expense items that you're paying to be in the club.