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Thread: Delta SkyMiles + Starbucks Rewards
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Old Dec 28, 2022 | 2:59 pm
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Zorak
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Originally Posted by joeyday
Just as the airlines are now rewarding spend versus distance flown, these coffee joints are indicating a preference for customers who spend the money for fancy frappaccino type drinks over just plain coffee.
Except earning Stars was already spend-based. The direct analogy would be raising the cost of award redemptions.
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