Originally Posted by
RAPC
That's the point, status matches don't drive guaranteed business, whereas a status challenge does. Virgin have mainly done status challenges for years and look like that will be their continued focus. I have no doubt that Delta would be helping to direct that focus, if they weren't already taking that approach.
Yes it's odd why Virgin would call it a status match when it patently isn't, and why they wouldn't make it a status challenge instead. It just seems a half arsed approach to me. Delta require proof of status and how you achieved it which I have no problem with at all. Virgin's half baked approach means I will cancel the flight that I had booked with them and I'll just go back to flying United.