I haven't flown J on a lot of carriers but I don't recall anything on the physical scale of these cases before. There isn't actually more stuff in them but the cases are *huge*. Even the black case that came before was on the large side but these are nearly double the size. That can't have happened by accident. I wonder if it was Acqua di Parma or if AC told them what they were looking for .... I strongly suspect the latter. I think it shows something about how AC is trying to position itself (and what AC thinks is important which... isn't really where I would start but...).