Originally Posted by
Fabo.sk
Think about all the extra mileage runs that are now happening every year instead of every two... and think about all the points runs that are happening because people can much more easily understand what they will earn if they find a cheap (shY/shJ/lhY/lhY+/lhJ) ticket.
i do. But that’s besides the point: The USP of MM from a mileage run perspective has been the two years (cuts the perceived cost of a run tremendously). No longer. Add to that higher thresholds than needed for other *G, and you get less runs. Against that you have to put the doubling of the number of runs of those that will always be loyal to MM. You could say this is an empirical question. Maybe, but in a downturn, with overall less money available for runs and customers shopping around more, I have my doubts this will materialize.