And therein lies the problem with with Capitalism now manifesting itself across the West. The only reason private companies seem to exist nowadays is to make money. And then next year make even more money, If profits are lower than last year, more costs must be cut, more jobs must go. CEO's measure their worth by increasing the share price through short term thinking. When it comes to staffing, this means getting away with compensation as low as they can get away with rather than as much as they can afford. The concept of well trained motivated workers is an evil doctrine to this short term capitalist. Cheap agency labour means more profit. When it comes to product, give them as little as you think we can get away with. Ditto with equipment. Sod the legroom, cram in those club suites - galleys cost money you know.

This works well in a market with a just in time culture working well, sufficient unemployment to keep the establishment numbers positive and growth coming from rising demand. Now that we are as good as in recession, with more vacancies than people seeking work, demand lower than 3-years ago especially in the lucrative business market, the concept of shareholder first and everything else last is coming home to roost. There are companies surging forward in the post Brexit boom. A Willie Walsh slashed BA is not one of them and that is largely because of the bed wetting cutting mentality of the past 10-years.