I think that Delta got paid alot for skymiles, either from Amex or other partners & really wanted a large promo. Maybe the ad company didn't realize how many miles they were giving away (10,000 miles to each ember is alot) or just the allocated amount is used up now. I bet my bottom $ the next time the "dash" game comes back, we can expect less less miles per game. Gotta give someone credit, this "promo" really got people talking about Delta. Where did the original person who found this post find this game exactly, does he/she work for the marketing co. & let the cat out of the bag ahead of time????? Anyway I love free miles, & needed a few more to put me over the top for a free flight from JFK to Europe in first class ( now if there was only was a partner (besides AF) that offers F class !