Regardless, Hyatt needs to invest more in its core brands (Hyatt Regency, Grand Hyatt, and Park Hyatt - perhaps Hyatt Centric, too). I was shocked when I read the post from khabah that Hyatt already has 29 brands - that's crazy as there are still so many footprint gaps. Adding more non-standard hotels that most people won't know are "Hyatt brands" to existing markets makes little sense to solve Hyatt's underlying problem of large gaps in some cities (major European cities, like Barcelona, Rome + Montreal + Los Angeles). I get that acquisitions are easier than real development, but continuing with niche acquisitions further sidelines investment in core brands that, in my opinion, should offer the strongest experiences. Park Hyatt is a tiny brand compared to STR and RC. When was the last time we saw a new GH? HR is the bread and butter of the brand - you can create great standard hotels without a focus on conventions that don't have to be "lifestyle-oriented", which we all know is code for "loud and form over function."