It was an all around fail in my opinion. For those of you who was actually able to purchase a fare and was "discounted" 30%, I would be interested to see what your fare would have been 48 hrs ago. I had my tentative dates/routes picked ahead of time and the fares went up significantly after the sale was launched. The 25% code worked for me however the same flights were cheaper 48 hrs ago without the code.
Great job AC, great job...