A couple of plausible theories:

It is going to be impossible to earn award travel on Delta this upcoming year as part of their restructuring plan. SkySaver awards to cost 50,000 miles and SkyChoice Awards to cost 100,000.

Gerald Grinstein just watched 'Its A Wonderful Life' and is feeling charitable so he whipped up a Flash game and planted one of his surrogates to post the link on FT.