The more I think about this and read, the more I regret kissing my $599 goodbye. There's been some really good analysis on Reddit (similar to what's posted here but in some cases, really drives the point home, like this one from
WinsonFlyer:
The GoWild pass is not a good investment (coming from someone who is an Elite on Frontier at the top tier).
Putting it plainly, this is a psychological gimmick that someone at Frontier was really brilliant for coming up with. Here's the cons:
- For domestic flights, no assurance you can get back home because it's only confirmed one day before your return. No seats available? Too bad. You're stuck...possibly for 3-4 more days because they don't always fly routes daily. Sometimes even 7 days with 1x weekly routes.
- You are still obligated to purchase the taxes in a fare. The CIC charge is excluded, but this means for each roundtrip you will be charged a minimum of $30, sometimes a little more if the airport has its own facility fee. If you fly 15 roundtrips, that's $450. You are now out over $1,000 due to your initiation fee of $599 or more depending on when you bought your pass.
- Seats, checked bags, and carryons are excluded. One checked or carry-on bag averages around $60+ dollars PER direction. For a single carry-on that means an additional $120 to the fare. You can get around this if you're an Elite like me, but then you are not helping your cause for the 2024 flying year because GoWild passes do not accrue status.
- Frontier has clamped down on checking bag weights and size limits. It was discussed that management felt they missed out on a lot of revenue last year with bags, and as such they have instructed agents to clamp down and measure personal items coming on board. If the personal item does not fit in the bag checker at the gate with ease (meaning you cannot try and squeeze the bag in), you will owe $90+ to bring the bag on board. If you get hit with that both ways, that's $180+.
- There is no last seat guarantee. This is back to my first bullet point. What this means is if Frontier has even one seat left on the plane, they are not obligated to give it to you. They may let the flight go out empty in a gamble to try and sell that seat full price to a last minute customer. The risk is high.
- Adding on to my last point, Frontier controls the inventory. Some routes will offer up several options to get places. For instance, one route may have a non-stop, and two other offerings with connecting options. Frontier may not give you the nonstop, and only give you the 20 hour connecting flight option with the pass. That's going to make for a very long, miserable ride back home, and you won't have a choice since you only found out the day before the flight.
- These passes do not allow redeemable mile accrual, or elite mile accrual. You are not working towards free perks or flights by buying this pass.
In not so many words, Frontier was rather brilliant to come up with this. They're hooking you with $599+ up front for an all you can fly buffet, then suggesting the world is yours. But, you'll continue to pay taxes, they will get you on bags, only allow you to fly where THEY need you to, and ultimately they have figured out that the average flier will actually pay MORE than what they would have if they had just paid per flight.
Most importantly, what Frontier is doing here is seeing how many actual seats they can sell, then piling on pass holders to fill in a few more seats to make it look like their route load factors are full of people. Wall Street will love to see higher butts in seats percentages to look like routes are healthy.
I went through and added up my past years worth of flights (I fly a lot), and quickly realized that per flight saves me a few hundred dollars over this pass, and I keep flexibility on top of that.