Originally Posted by choosethedrew

Me too, and I don’t personally believe the argument it’s all due to downwards fare pressure caused by customers. A £200 fare today would roughly equal a £100 fare in the mid 90s but even then the food in Y was more plentiful and higher quality. I distinctly remember booking domestic tickets for less than £100 at this time, like £80 to £90 return. It would appear that (some - including BA) airlines today are simply more profit focused and what used to be invested in the customer is now given back to shareholders.