I think the Aspire offers better value for the money (even though I rarely stay at Hilton as it offers considerably fewer high end options). Marriott you have to work to hit annual fee value. With Hilton, it's pretty easy with the airline credit plus resort credit plus free night. And the Hilton free night is more valuable because it can be used at any property. We burned one this year at W/A Beverly Hills, where cash rate was $1200/night.