Anyone else get this email from BA? It appears to be online wine merchant/wine club being run by BA, perhaps with some support from Laithwaites.

What's the game here, I wonder? There are some quite nice fine wines tucked away. Are these wines that BA has and which were reserved for the Concorde Room/F/Flounges which it decided are now too good to give away to ticket holders and are better off sold for cash/avios? Or is it a side hustle by BA to rake up cash?