Originally Posted by
Stopwatch430
Honestly, this gets at a fundamental issue I have with BA - at times it seems like the focus is premium leisure (people who fly J long haul once or twice a year on holiday) rather than high fare business.
And that's the new normal. You can just see around you that higher value leisure travel is back with a vengeance and business travel in most sectors is still nowhere near what it used to be. It's routes like GRU and ATL which are nothing like as busy as they used to be, whereas NYC, LAX, South Africa are running beyond full now. There is very little on the BA side that can be done about this, it's a much bigger issue than one airline.