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Oct 25, 2022 | 10:13 am

#3

PETER01

Ambassador: The British Airways Club

Join Date: Feb 2008

Location: UK

Programs: BA Silver

Posts: 10,877

More info here

https://mediacentre.britishairways.c...?ref=HeroStory

British Airways is launching its newest multi-channel advertising campaign and also its first with Uncommon Creative Studio and MG OMD.

The new positioning, ‘A British Original’, is a celebration of British Airways’ people, its customers and the nation, which has helped make British Airways, a British Original. It explores the individual and original reasons people travel, whether to reconnect with loved ones, take some time out or to immerse themselves in a different culture.

The campaign is centred around the common question travellers are frequently asked when they land in a new destination: ‘What is the purpose of your visit?’ but instead of ticking the standard boxes of ‘business’ or ‘leisure’, viewers see more meaningful and relatable answers for travel, reflecting each and every one of us. Sometimes funny, sometimes moving, but always celebrating originality in all its incredibly personal guises. Showing that British Airways recognises each of its customers as individuals.

The airline’s people are at the heart of this campaign, featuring throughout both the static imagery and the short films. One of the static shots shows a British Airways cabin crew member peering out of the window, followed by his motivation for doing what he loves, ‘the office view’. Similarly, one of these short films focuses on a British Airways’ pilot, fondly rocking his daughter to sleep before heading off to work. The film ends on Anthony’s reason for doing what he does every day, which is ‘for her’.

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